Creative lead, Copywriter @ trivago
Düsseldorf, Germany | Sept. 2020 - present
Leading development of the trivago brand voice and creative expression across all media channels as part of the in-house creative production unit. I collaborate with a cross-functional team of creatives to conceptualize, write, design, and produce content for paid and organic channels that furthers the brand and inspires people to come back to trivago again and again.
Lead Copywriter & Brand Strategist @ Wilson Sporting Goods
Chicago, IL | Sept. 2018 - Sept. 2020
Led the curation and conceptualization of new lifestyle-focused brand voices and creative strategies for Wilson Basketball, Football, Volleyball, and Soccer — transforming a brand known for performance on the court, field, and beach to one that athletes would be proud to rep in the streets.
I acted as Lead Copywriter & Brand Strategist and directed a team of copywriters & content creators. We collaborated closely with the broader creative team including Art Directors and Designers to create product pages, social media content, catalogs, digital & video content, traditional advertising media, e-commerce content, brand storytelling, internal communications, and much more. I worked hand-in-hand and reported directly to the Global Head of Marketing. If it was a part of our brand story, I touched it.
Copywriter @ Schafer Condon Carter
Chicago, IL | May 2017 - Sept. 2018
I teamed up with art directors, designers, and creative directors to conceptualize and execute award winning work for the Chicago Cubs, Southern Comfort, The Federalist Wines, Johnson & Johnson, Advocate Healthcare, and Llumar Window Tint. I also played a big role in pitching new business, helping the agency win AOR duties with the NBA's Indiana Pacers and the world-famous Weber Grills.
Copywriter @ Marc USA
Chicago, IL | Oct. 2015 - May 2017
I started as a Junior Copywriter before being promoted to Copywriter (without the J word in front). I worked with multiple art director partners and creative directors to conceptualize and execute multi-channel campaigns for Firehouse Subs, 303 Cleaners & Protectants, International Trucks, Carle Foundation Hospital, and the Know No Project.
Copywriter (Intern & Freelance) @ gyro
Chicago, IL | May 2015 - Oct. 2017
In my first big boy job at the world's most awarded B2B agency, I got to work on real stuff for brands like John Deere, PEAK Commercial & Industrial, USG and USG Boral, and new business pitches... no seriously, I did.
Awards & Recognition
Clio Sports Bronze - Integrated Campaigns, Chicago Ad Fed Gold x2, Chicago Ad Fed Silver x2, The One Show Shortlist, D&AD Shortlist, and part of the team that won Ad Age’s Small Agency of the Year in 2018 with SCC.
Featured in: Modern Copywriter, Upworthy, Adweek, The Drum, Campaign, Ad Age Creativity, D&AD Brand Magazine, and Ads of the World.