After the highly publicized Brock Turner sexual assault case, a small team of creatives in Chicago came together to start an educational movement about consent on college campuses that didn’t pull any punches.
With no budget, we set out to create an an undeniably clear message that anything but a “yes’ is a “no”. No matter the circumstances.
We created a simple, black and white digital experience with info about consent and consent laws, places to find resources for victims, a social aggregator that gathered all posts about KnowNo, and a quiz that offers up situations in which consent has come into question. The quizzes were completed by people all over the world.
Hint: everything but a clear "yes" is a no.
We even created “KnowNo” kits that included downloadable posters, guidelines, and discussion resources for how people could stage their own demonstration and create meaningful dialogues.
RECOGNITION:
SHORTLIST 2017 - One Show, Cross Platform
GOLD - District 6 2017, Public Service Online Film
GOLD - Chicago Ad Fed 2017, Public Service Online Film
SILVER - Chicago Ad F 2017, Integrated Media Public Service Campaign
SILVER - Chicago Ad Fed 2017, Public Service Online/Interactive Campaign
Featured in Upworthy, Oxygen, Adweek, The Drum, Campaign, Ad Age Creativity, D&AD Brand Magazine, and Ads of the World. Also received lots of international press from a bunch of newspapers I can't figure out how to pronounce.
Producer, Bad Ass: Snake Roth
Creative Director: Stephanie Franke
Director: Robert Stockwell
Art Director: Carly Neville
My role: Copywriter