trivago Japan

Trivago Japan - The Answer Is…

Since the pandemic, trivago’s marketing in Japan had been minimal. When we decide to “re-launch” in the market, we worked with Japanese language specialists and a local director and production team to translate our creative concept into an ad that felt locally relevant. We built our ads on two big insights:

1: people in Japan know trivago for cheap prices but not for our hotel search capabilities.

2: “trivago” is a weird word for the Japanese. Let’s repeat it until it’s not.