You have to check trivago

trivago thrives during peak travel season, so we need TV and OV spots that drive traffic to our product right away. In the old days it was called direct-response (800 phone numbers and catchy jingles, anyone?).

Nowadays I like to call it high-impact; high creative standards designed to meet high performance expectations.

Since trivago is a metasearch where you compare hotel prices and not a full-fledged booking website, we pivoted our messaging away from our competitors to remind people to always check trivago before they book, no matter their preferred booking route. Or else.