Wilson Tech Videos
Coaches, leagues, and schools that buy in bulk are key customers for Wilson. The people in charge of buying products are a unique group that have the vocabulary of an athlete, but a purchasing mindset that’s more business focused, and they often buy products for multiple sports.
These customers want a deeper understanding of the technology in a product, but a standard sell-sheet would put them to sleep.
Instead, we developed tech videos that spoke to their inner athlete, while giving them confidence in the features of our products.
The videos fit seamlessly into the e-tail experience. The style creates an elevated, evergreen look & feel for every sport across our brand, so they don’t need to be constantly updated for seasonal campaigns.
Art Director: Jennifer Braier
Jr. Copywriter: Matt McGrane
My role: Lead Copywriter & Brand Strategist