Wilson Tech Videos
Coaches, leagues, and schools that buy in bulk are key customers for Wilson. The people in charge of buying products are a unique group that have the vocabulary of an athlete, but a purchasing mindset that’s more business focused, and they often buy products for multiple sports.
These customers want a deeper understanding of the technology in a product, but a standard sell-sheet would put them to sleep.
Instead, we developed “Tech Videos” that spoke to the athlete in them, while giving them confidence in the technology and features of our products.
Our tech videos were made to fit seamlessly into our e-tail experience. The style of the videos creates an elevated, evergreen look & feel for every sport across our brand, so they don’t need to be constantly updated based on seasonal campaigns.
Art Director: Jennifer Braier
Jr. Copywriter: Matt McGrane
My role: Lead Copywriter & Brand Strategist