Wilson Brand Storytelling

Wilson storytelling with the players’ tribune

For the launch of Wilson’s new Evo NXT basketball we wanted to go beyond the usual tech and performance story that sporting goods brands tend to trot out for a product launch. So we teamed up with The Players’ Tribune to put the ball dubbed “the next evolution of the game” in the hands of players who had undergone evolutions of their own, and let them tell their story in their own words.

The stories reached millions of people across digital channels like YouTube, Instagram, and Facebook, and put the new ball in front of the world in more meaningful context.