trivago - Travel like a German
For summer 2025, trivago wanted to expand brand presence in Germany, our “home” country. Germany is also the only market where consumers regularly use price comparison tools and understand the difference between a metasearch and a booking website. You could say it’s just typisch Deutsch.
Key Insight: Germans are very perceptive of how german they’re being, especially while on holiday. So we partnered with creators that specialize in… making fun of Germans.
In a silly and relatable Denglisch campaign, we explored what it means to “travel like a German,” and how comparing hotel prices and saving money on trivago fits perfectly into that mindset.
OOH Exploration
We merged trivago’s branded illustration style with the witty tone of the campaign to create memorable OOH placements.
