Southern Comfort Concept Exploration
Southern Comfort's "Spirit of New Orleans" campaign is about embracing the city where Southern Comfort was created, and we were tasked with bringing that to life in print, Point-of-Sale, and OOH.
These were 3 different art & copy concept explorations.
Take 1: Colorful, vibrant statements were used to define New Orleans and the whiskey that was born there.
Take 2: A bold, text based approach with punchy headlines told a story of a surprisingly strong and curiously flavorful whiskey from New Orleans.
Take 3: Heavy on mystique, this approach used the characters of the city to showcase the personality of New Orleans and its famous whiskey.
I was the copywriter on this project, responsible for concepting and writing headlines.
Creative Directors: Michael Dorich & Ron Sone
Art Director: Bob Healy
Copywriter: Tommy Crossen