Southern Comfort Brand Storytelling

Southern Comfort brand storytelling

First concocted in 1874, Southern Comfort is a whiskey that embodies the mysterious flavors of its hometown—New Orleans. While at Schafer Condon Carter, I was the voice of Southern Comfort, tasked with bringing the new brand story, voice, and identity as “The Spirit of New Orleans” to life.

Street Poetry Series

One of New Orleans' greatest assets is its artists. To speak the language of the city, we enlisted one of its very own street poets. These videos became some of our most engaged-with content across all of our social media channels.

We focused storytelling beats on special occasions, like an ode to New Orleans on the city’s 300th birthday and a love poem for Valentine’s Day.

Social media content

With my Art Director partner, we conceptualized and executed hundreds of social media posts for the day-to-day feed, many of which we set-up and shot in our in-house studio. This is an overview of how the account came to life, and a select couple of my favorite posts.

Creative Directors: Michael Dorich, Ron Sone

Art Director: Bob Healy

Street Poet: Cubs the Poet

Photography, Video (in-house studio): Brian Pufahl

Photography, Production (Poet Series & New Orleans on-location photography): Menes Studios

My role: Copywriter (concepts, caption writing)